Internet Marketing Research

SEO strategies you must know to improve search engine rankings

To improve search engine rankings, there are some strategies that one must consider. Recently, we discovered that if an SEO Agency is at the top of the game, then such SEO Agency must know some strategies to improve search engine rankings.

That being said, we will briefly discuss the meaning of SEO.  SEO means search engine optimization. SEO refers to improving organic traffic and ranking on search engines like Google, Bing, and another search engine. It is therefore considered the best way of introducing what a business is all about by creating high-quality content to make a difference among others.


Search engine optimization includes the creation of well-arranged and meaningful content in addition to monitoring one’s site’s technical health. Also, search engine optimization refers to the practice of increasing the quality of traffic to your website through organic search engine results. Furthermore, we would like to break down some tips in defining SEO for better understanding.

It will be an incomplete definition if one is trying to explain the meaning of SEO without digging deep into word quantity of traffic, quality of traffic, and organic results. What do we mean by quality of traffic in defining SEO? As a business owner, you will like to attract all visitors in the world with SEO services. Therefore, quality traffic will help attract visitors who are genuinely interested in the products you offer. 

Mind you, once you have the right people clicking through from those search engine result pages, there is an increase in traffic. However, having discussed the meaning of SEO briefly, we will move further by explaining the importance of SEO strategies.

What is an SEO strategy?

SEO strategy refers to the process of planning, outlining, and implementing steps designed to improve search engine rankings. In other words, SEO strategy is the process that one needs to follow when one wants to get more organic traffic.

This article aims to help SEO Agencies in Sydney and beyond know the necessary steps in creating effective SEO services. Not only that, but this article will also help the would-be SEO Agencies that are just planning to join the league of SEO service providers in Sydney. 

With that said, here are the steps to follow in creating an SEO strategy:

  • Create a list of keywords
  • Analyze Google’s first page
  • Create something different or better
  • Add a hook
  • Optimize for On-page SEO
  • Optimize for search intent
  • Creating a high-quality content
  • Building links to a page
  • Updating content

Now, let’s ride!

Create a list of keywords: it is suitable for you as an SEO Agency to know that everything in search engine optimization revolves around keywords. Keyword research is the first step of any legit SEO strategy. You might be wondering how to achieve that. As an SEO Agency, you can easily find keywords your target customer searches for using Google suggestions. You can start by typing a keyword into Google’s search field, and it will populate a list of tips for you. However, there are long-tail keywords and short-tail keywords. We’ve done justice to that in one of our articles. 

Analyze Google’s first page: After finding keywords, the next step is to see what is already working for those keywords. To achieve that, you only need to type one of the keywords that you found into Google.

Creating something different and better: We will advise SEO Agencies in Sydney to pay rapt attention here. Now, it is time to make super high-quality content. Mind you, when it comes to search engine optimization content, there are only two options to explore. It is either you create something different, or you create something better. Therefore, if an SEO Agency is well-known for discharging quality SEO content, it must be conscious of creating something unique, easy to read, and engaging.

Add a hook: As an SEO Agency, you need to get backlinks to improve your search engine rankings. All you need to do is to figure out why people link to specific pieces of content in the industry you are working on, then include that hook in your content. Data is a type of hook that you can use to build links to your content. Also, ultimate guides are another type of hook that is working well this time.

Optimize for On-page SEO: This step is all about keyword-optimizing your content for SEO. However, there are three On-page SEO techniques that we would like to recommend for SEO Agencies in Sydney:

SEO strategies you must know to improve search engine rankings

Optimize for search intent: Search intent optimization will help your post crack the first page of Google within a month. You can publish content with search intent in mind right out of the gate.

Creating high-quality content: Here, some SEO Agency has failed. They underrate the aspect of creating well-arranged content that will be easy to analyze and understand. We know some SEO agencies here in Sydney that will never look down on designing awesome content. They must provide a great content design that doesn’t have to break the bank. These SEO agencies will use graphs and charts, screenshots and pictures, blog posts, and banners. Therefore, this unique SEO strategy must be well understood by SEO Agencies.

Building links to page: The second to the last step is to build links to the content provided. Specifically, there are three link building strategies that you must know:

  • Broken link building: You can find a broken link on someone’s site and offer your content as a replacement.
  • Competitor analysis: This unique link-building strategy is an old-school style, but it still works.
  • Evangelist method: This link-building strategy is less about links. Also, it has to do with getting your content in front of the right people.

Updating content: It is expedient for you to know that there’s always a need to update and improve your content. SEO content must not be outdated. Therefore, one can improve and update his content not by reposting the same content and calling it new but by going through it and removing old screenshots and images, adding new strategies, deleting strategies that didn’t work anymore, and so on. You can read about Google and the Meta Description Tag – Update by clicking here.

Strange SEO Tricks and Ideas for 2021

Learning and trying new SEO tactics to achieve tremendous results as an SEO agency is never late. These basic strategies include building links, creating high-quality content, and using long-tailed keyword focus. Meanwhile, there are more options in the SEO agency’s toolbox, which is why we would like to consider some of them.

At the same time, the core responsibility of SEO agencies and companies is to create strategies that generate leads, convert customers and sustain the business. And while there are common strategies that people can quickly learn, there are unique options that are still hidden and strange. Therefore, let us consider some of these peculiar SEO tricks that can boost your traffic in 20221.

SEO 2021

Uncommon SEO Tricks and Ideas for your Site

  1. Pillar Page Optimization

When referring to pillar page optimization, we are moving from uncommon practices to simply the best ones. In addition, the strategy is not as much an SEO trick employed by agencies as a sophisticated style. If you intend to upgrade your site’s SEO, pillar pages are the number one improvement to consider. It is beneficial when your site contains content libraries. 

So, what exactly are pillar pages? A pillar page refers to a page that contains and links to every topic you have in a particular category. For example, suppose of all the issues on your site, there are about 20 titles on content marketing. In that case, you can create a single topic on content marketing that contains links to all of the 30 other pages within that category.

Therefore, a pillar page can serve as a hub of all related articles on your site. Amazingly, an SEO agency with pillar page expertise can enhance crawlers’ chances of missing your site’s information. As long as the page interlinks with other similar pages like a web, the easier it is for the crawler to deliver quality content to the page users.

  1. Optimize all Video Contents

It is hard to remove video content optimization from a successful SEO campaign by an SEO agency. An effective SEO strategy must be good enough to appear for video search results. After optimizing the videos that contain target keywords, you should review each one. The review process should ensure the correct titles, tags, keywords, and meta-descriptions.

At the same time, while preparing the videos, ensure that you include your video transcript on the site. Such innovation is essential if your site visitor has a hearing impairment. At the same time, videos require choosing a thumbnail with an optimized image and not for an automatic choice. Statistics show that human-selected thumbnails attract 30% more play than others. 

  1. Robots Exclusion Protocol

The robots exclusion protocol (robots.txt) should be part of your sitemap. This file instructs the web crawlers about the particular pages on your site that should be indexed. On the other hand, it skips those pages you specify to be ignored. This strategy is essential if you have a massive site with many pages that run into thousands.

However, Google frowns at having many irrelevant pages for the crawler. In addition, you should remove all duplicate and zombie pages and pages with a low value of resources for the user. Therefore, the robots.txt exclusion principle stops the web crawlers from indexing the pages with shared values. And the result is concentrating on the optimized pages to satisfy visitors. 

  1. Leverage on Shareable images

Backlinks are not only referring to text contents, as many assume. Still, they can also work significantly in images and other content types. Embedding image backlinks requires some level of shareable images compressed together in a single piece of content. However, an idea that will serve as a backlink must produce an attractive and unique visual. How do you work these things out?

  • Use relevant images to the piece that you have or are writing
  • Diversify image types to include charts, infographics, graphs, and some other data-centric materials that are easy for users to repurpose
  • Generate embedded codes for all your images and make sure the codes are easy to find
  1. Prepare for Voice Queries

A vital part of an SEO agency’s work is the role of voice searches in bringing out the desired results for users. Due to convenience, some consumers prefer to do a voice search. And as voice search is increasingly becoming popular, an SEO expert should prepare for it. Notably, the introduction of Google assistant as an AI innovation enhances the use of voice searches.

So, it is essential to use keyword phrases that can bring people into your site by voice searches. And a competent SEO agency should also integrate such strategies in their SEO campaign. Often, voice search keywords can be in questions, queries, or informational keyword searches. In addition, you can tweak your existing keyword to create diversities of voice search options.

  1. Be consistent with NAP Information 

NAP information refers to the updated details of your Name, Address, and Phone number. These pieces of information are instrumental to enhancing local SEO searches where your updated info helps local seekers to find your business. The two most prominent tools are Google My Business and Bing Places for Business. In addition, users can now easily find you by proxy.

In addition, the update is essential when your business moves to a new physical location. Apart from the venue, the period of availability of opening hours may also change and therefore requires updating the information. When you provide consistent information this way, it is easier for search engines to meet with geo-targeted results through the algorithms. Click here to learn about Google’s Site Search.

Strange SEO Tricks and Ideas for 2021


Finally, there are multiple ways that SEO agencies provide SEO solutions for companies. And while some of these strategies are out in the open, others are unique, uncommon, and strange. Yet, these strategies produce excellent results that are worthy of trying. Moreover, the top companies in the first ten SERP results didn’t get there by following the trend. Some of them have practically become the leader of the movement and dictating the affairs of things. Suppose you also hope that your business will become successful with its SEO campaign. In that case, it is high time you hired a professional SEO agency in Sydney.